He digital millennium copyright act (DMCA) is a united states copyright law that implements two 1996 treaties of the world intellectual property organization (WIPO).

It criminalizes production and dissemination of technology, devices, or services intended to circumvent measures (commonly known as digital rights management or DRM) that control access to copyrighted works.

It also criminalizes the act of circumventing an access control, whether or not there is actual infringement of copyright itself. in addition, the dmca heightens the penalties for copyright infringement on the internet.

Having to deal with many copyright infringments means one thing – your product has a high value. The more your product is shared illegally, the more popular it becomes.

If your product is being shared by others illegally, it means that you would benefit from free promotion even if it’s the wrong kind. But still, if left for a long time as shared illegally it can lose it’s value and can damage your product’s image across the web.

This is also a very good marketing technique but you definitely have to be prepared to remove the illegal shares with the push of a button and you must do so on a daily basis if you wish to keep your sales up.